Last updated: 27 October 2026.
This explains what Rod n Reel collects, why, where it goes, and what you can do about it. It is written to be read, not to be survived.
Who we are
Rod n Reel is an online fishing tackle store based in Brampton, Ontario, Canada. We sell and ship to the United States and Canada only. It is operated by MOUR, a registered business name of Muhammad Zen Akhtar, who decides what happens to the information described here. You can reach us at support@rod-n-reel.com or through our contact form.
Operated by: MOUR, a registered business name of Muhammad Zen Akhtar
Email: support@rod-n-reel.com
Phone: +1 647-739-5724
Address: 89 Cherrytree Drive, Brampton, ON L6Y 3P1, Canada
What we collect
- When you order: your name, email, shipping address, and phone number if you give one.
- When you create an account: the above, plus your saved addresses and order history.
- Your cookie choices: the choice itself, kept in your browser; and, if you accept, a record of that acceptance on our server (see Cookies below).
- When you subscribe to email: your email address, and the evidence of your consent — the IP address you subscribed from, your browser, and the time you confirmed.
- Security logs: IP addresses and request details, kept to detect and block attacks on the site.
- Reviews you post: what you write, and the name you attach to it.
- Messages you send us: whatever you put in the contact form or an email.
- Analytics and advertising identifiers: depending on where you are, either only if you accept them or unless you opt out. Cookies below explains which.
Your payment card is entered directly with Stripe and never reaches our server.
Why we collect it, and on what basis
- To perform the contract: taking your order, taking payment, getting the goods to you, and handling returns. We cannot do those without this information.
- To meet legal obligations: tax and accounting law requires us to keep records of what we sold and to whom.
- With your express consent: marketing email, always; and analytics and advertising in Quebec, the EU and UK and everywhere outside Canada and the United States. You give that consent deliberately, and you can withdraw it at any time.
- With notice and a right to opt out: analytics and advertising elsewhere in Canada and in the United States, where we tell you on your first visit and you can switch them off in one click.
Cookies
Cookies needed to run the cart and checkout are always set. What happens with analytics and advertising cookies depends on where you are:
- Which rules apply to you. On your first visit your browser asks our own server. The server looks your IP address up in a geolocation database kept on that server, so your address is not sent to anyone else for this, and answers with one word, opt-in or opt-out, which your browser keeps for 24 hours in a cookie called
sc_region. That cookie holds only the answer, never your location. Visitors in Quebec, in the EU and UK, and anywhere outside Canada and the United States get opt-in. So does any visitor in Canada whose browser’s first language is French, because a location lookup can place someone in Quebec in the wrong province, and so does anyone we cannot place at all. IP geolocation by DB-IP, licensed under CC BY 4.0. - Opt-in (Quebec, EU and UK, everywhere else): Google’s tags start with analytics and advertising storage denied (Google Consent Mode), and Meta’s pixel script is not loaded at all, until you click Accept all. Choosing Essential only, or ignoring the banner, leaves everything off.
- Opt-out (the rest of Canada and the United States): analytics and advertising cookies from Google and Meta are on from your first page, and a notice at the bottom of the screen says so until you answer it. Choosing Opt out turns them off straight away, and the analytics and advertising cookies already set on this site (
_ga,_gid,_gcl_*,_fbp,_fbc) are deleted from your browser. - Global Privacy Control: if your browser sends it, we treat it as an opt-out, including over an earlier Accept all or OK you gave before you turned the signal on. If you accept while the signal is on, we take that as your deliberate choice for this site.
- Proof that you accepted: when you click Accept all or OK, we keep a record of it on our server — a random consent ID, your IP address, your browser’s user-agent string, which notice you answered and its exact wording, and the time — so we can show that you agreed. It is deleted after 13 months. Declining creates no record, unless you had accepted before, in which case we note on that record when you withdrew.
You can change your mind at any time from the Cookie settings control at the bottom of every page. Our Cookie Policy lists what each cookie does.
Where your information goes
To get your order to you we pass your name and delivery address to the supplier who ships it. Those suppliers are in China.
Stripe, Google and Meta process information in the United States. This means your information may be handled under laws other than those of the country you live in, and may be accessible to authorities there under those laws.
Who we share it with
- Stripe — payment processing.
- Our fulfilment partners — the name and address needed to deliver your order, and nothing else.
- Google and Meta — analytics and advertising measurement, following your cookie choice and the rules for where you are (see Cookies). Meta receives nothing until our Meta integration is connected.
We do not sell your personal information for money. Some US state privacy laws treat letting advertising platforms observe visits to a website as a “sale” or “sharing” of personal information; to opt out of that, use the Cookie settings control at the bottom of every page, or turn on Global Privacy Control in your browser.
How long we keep it
- Order records: seven years, because tax law requires it.
- Marketing subscriptions: until you unsubscribe.
- Analytics data: 14 months.
- Cookie consent records: 13 months, then deleted automatically. If you ask us to delete your information, we remove the IP address and browser details from them straight away and keep only the consent ID, wording and time, as proof that consent was given.
- Email consent records: for as long as we rely on that consent, and afterwards only as evidence that we had it.
How we protect it
The whole site runs over HTTPS. Our keys and database credentials are held outside the web root, where a web request cannot reach them. Administrator accounts require two-factor authentication. We do not store card numbers, because we never receive them.
Your rights in Canada
You can ask us for a copy of the information we hold about you, ask us to correct it, and withdraw your consent to marketing or analytics at any time. Email support@rod-n-reel.com and we will respond within 30 days. We may need to keep order records that tax law requires us to retain.
If you are not satisfied with our answer you can complain to the Office of the Privacy Commissioner of Canada.
Your rights in the United States
Depending on your state, you may have the rights below. The categories we collect are listed under What we collect: identifiers, commercial information about what you bought, internet activity (under the cookie rules above), and the content of anything you send or post.
- To know what we collect and what we do with it.
- To delete what we hold, except records we must keep by law.
- To correct anything inaccurate.
- To opt out of the sale or sharing of your personal information, including for targeted advertising: use the Cookie settings control at the bottom of every page and choose Opt out, or send Global Privacy Control.
We honour Global Privacy Control signals as an opt-out. We will not treat you differently for exercising any of these rights — no worse price, no reduced service. An authorised agent may make a request for you, and we will ask for proof that you authorised them.
Children
This site is not directed at people under 13, and we do not knowingly collect information from them. If you believe a child has given us information, email support@rod-n-reel.com and we will remove it.
Marketing email is opt-in only, and confirmed by clicking a link we email you. Creating an account or placing an order does not subscribe you. Every marketing email carries an unsubscribe link and our contact details, and unsubscribing takes one click.
Automated decision-making
We do not make automated decisions that have legal or similarly significant effects.
Changes to this policy
The date at the top is when this version took effect. If we change something material we will say so on the site rather than quietly swapping the text.
Contact
support@rod-n-reel.com, or our contact form.
Operated by: MOUR, a registered business name of Muhammad Zen Akhtar
Email: support@rod-n-reel.com
Phone: +1 647-739-5724
Address: 89 Cherrytree Drive, Brampton, ON L6Y 3P1, Canada